Creator of TheStyleShaker.com: a guide to clean beauty, skincare & beyond.

• I've applied my two decades of experience in e-commerce, content creation and digital marketing to develop a turnkey content strategy that converts, an editorial calendar that pivots on performance metrics, win-win partnerships and a trusted brand with a community of 50k and growing.

• Revenue (2020-2021) increased 63% thanks to a data-backed, customer-centric content strategy, the release of my quarterly Britt's Picks digital guides, a shift in YouTube channel strategy and revised affiliate marketing approach.

• Website traffic (2020-2021), users not just impressions, increased by 256% (37k-137k) organically with a decreased bounce rate of 5.56% thanks to small, consistent, data-backed (blog) content and navigation tweaks (no paid marketing).

Senior Manager, Social Content & Copy Lead

• I've been brought on to the organic social team to create a cohesive, impactful, customer-centric messaging strategy for the entire Walmart.com social ecosystem (including the launch of livestream shopping events).

• I lead copy and messaging for all (2021) Walmart Live livestream shopping events. Recent successes include: Pioneer Woman, Drew Barrymore and UOMA Beauty by Sharon C.

• Year-to-date engagement for FB (FBS), IG (IGS and shops) and TikTok has increased 305%.

• The team has exceeded the 2021 goal of 1mil TikTok followers and gross revenue is tracking to hit our goal of increasing 33% over last year.

Senior Manager, Editorial Content

• With a team less than half the size of the prior year (2019), I executed a strategic shift in content placements to "fewer, better," leveraging data-backed decisions and strong relationships within the organization to drive an increase in revenue of 34% over the previous year. See custom content for full-file emails (left).

• Created an in-house content creator agency to support increased internal demand for on-site, email and social experiences. I was a content creator "matchmaker," supporting my internal partners by hand-picking the best talent for their on and off-site campaigns.

• From Sept '19 to Feb '20, we onboarded 20+ creators whose placements generated a reach of 691k+ and garnered an average brand sentiment rating of over 80% positive.

• In Nov 2018 I tested our first story-driven, 'shoppable-content' landing destination featuring micro-influencer and custom imagery that generated the highest conversion rate of all editorial content published that year and over $23k in revenue in less than 2 months (average editorial revenue for 6-month time frame was $30k).

• Organized my 'shoppable-content' into a template the editorial team then used to scale over holiday and beyond!

Editor, Shopstyle.com

• Developed and managed the global Shopstyle content strategy to to support KPIs: acquisition, conversion and brand awareness.

• Collaborated with cross-functional teams to launch the ShopStyle blog in November 2015, which included leading creative direction and integrating user-generated-content from a growing network of affiliates/influencers.

• Published and socialized style guides (including SEO) for both internal writers and external contributors including social influencers/bloggers.

• Led re-brand of creator network to Shopstyle Collective and spoke at the 'Shopstyle Collective Events' (NYC + LA).

• Managed global site placement updates for all Shopstyle (6 countries) home pages, banners, emails and blogs.

My path within the company went from in-store associate (2003) to assistant buyer (2005) to NM.com site manager (Jewelry & Accessories-2007) to having a lead role in the launch of www.lastcall.com.

• In 2010 I was promoted to Merchandise Manager of Lastcall.com over women’s ready-to-wear and accessories which consisted of 30 departments, over 200 vendors and 84.00% of the total site volume.

• The team exceeded Oct 2010 sales plan by 81% and hit a 43% increase in site conversion (Fall FY10).

• Trained store buying team of 20 on e-commerce systems, procedures and processes.

• It was a highly collaborative role, dependent upon strong interpersonal relationships I built with the teams that needed to work together to drive the business: creative (design), UX, CRM, PR, stores, production and marketing.